The founder of our group Lt. Mr. P.P Lawrence started with a vision to improve the standard life of the people in this region through industrialization. This region was primarily an agriculture based one.

By his initiative and effort and by providing by own land, in 1967 an Industrial Estate was started in our village Veroor with government approval and support. Later the name of the place itself changed to Industrial Nagar (Nagar means small township). He also took initiative to start the first industry in the industrial estate under the name ASHOK RUBBER WORKS making cycle tyres, tubes and other molded products like rice polisher under the name “ASHOK KERALA”.

As of today more than 60 industries are well established in this area which provide job opportunities to many which made the standard of living much better. We have expanded to new products both in manufacturing and trading. We continue in his path by maintaining Quality, Reliability and Commitment to our customer which is our goodwill since 1967.